By John Glenday

The world’s largest advertising company has been forced to dial down its revenue expectations amidst a dawning new reality that full-year organic net sales and profit margins will once again fall short of predictions – just two months after the last downgrade.

The latest WPP declines have been attributed by CEO Martin Sorrell to the damaging loss of both the VW and AT&T accounts in the US as well as an erosion in spending power among consumer goods giants such as Unilever and Procter & Gamble.

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Source: The Drum