By John Glenday

Channel 4 has undergone another rebranding exercise which has seen its famous number 4 masthead transmogrified into a metallic entity which stalks Britain.

Amongst a series of shorts directed by Blink’s Dougal Wilson the silver stickman is depicted playing football on a traditional terrace street, bellowing from a hillside and transporting a group of migrants across the English Channel, safely depositing them above the white cliffs of Dover.

The outsize logo was created by MPC in an overt play on British eccentricity, attempting to cater for all of its diverse audience.

The mix of bizarre and Read full story ›

Source: The Drum