Tribal Worldwide and Singapore Press Holdings (SPH) in collaboration with Temasek Foundation Cares have unveiled a campaign highlighting the importance of knowing chest compression and to learn how to use an automated external defibrillator (AED) heart restarter to help someone with a cardiac arrest.
According to the Singapore Heart Foundation, the survival chance of a cardiac arrest victim is just 13.8%. 2,000 deaths in Singapore result from out-of-hospital cardiac arrests every year, where a person’s heart stops beating suddenly.
The campaign titled ‘Be a hero. Restart a Heart’ is running across SPH’s print, digital, radio and outdoor media. Also, Read full story ›
Source: The Drum
Industry News
