By John Glenday

The result may not have been in doubt but Pru Leith’s Twitter misstep doesn’t appear to have dented audience enthusiasm for the Great British Bake Off which saw viewers tune in in record numbers for the grand finale.

An impressive 7.7m people tuned in to see the tent denouement with Channel 4 laying claim to a 34.6% audience share between 20:00 and 21:15 last night as a result – propelling Channel 4 to its best ratings since The Paralympic Games opening ceremony in 2012.

A demographic break down of these figures showed 2m 16-34 year old’s were amongst Read full story ›

Source: The Drum