The UK’s top brands will have to act like leaders, embrace technology and be vigilant of disruption warns Kantar Millward Brown’s UK chief executive Louise Ainsworth speaking during the launch of research from the group.
WPP and Kantar Millward Brown have released their latest BrandZ list documenting the Top 50 Most Valuable UK Brands. For the first time the list has homed in on UK companies specifically to gauge the temperature in post-Brexit Britain.
It collates metrics across brand equity and valuation to rank companies in the list. Furthermore, it gauges the opinions of some 120,000 consumers to get Read full story ›
Source: The Drum
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