By Ayesha Salim

Generation Z, the generation born after millennials – according to a study by IBM and the National Retail Federation – commands more than $44 billion in annual purchasing power. But how much do brands really know about Gen Z?

The Drum will be tackling this very topic in its webinar on 15 November which will explore what Gen Z expect from brands, their thoughts on iconic adverts that captured millennials’ attention and types of content which resonates most with Gen Z.

In the meantime, here are some quick digestible information to sink your teeth into.

1) Read full story ›

Source: The Drum