By Matt Rizzetta

The photo finish between Uber and United Airlines to be crowned the biggest brand wreck of 2017 is a photo finish no more. Congratulations, Uber!

However, through all of the wreckage there is a road to recovery in (distant) sight; one that is incredibly long, windy, and delicate, but a road to recovery nonetheless.

Let’s take a closer look at Uber’s strategy thus far, and analyze what it is doing right, wrong, and the steps they need to take to get the brand back on the road to recovery.

Chief executive in the Driver Seat, Company in Read full story ›

Source: The Drum