By Shawn Lim

Creative agency Iris has announced it will undergo a rebranding exercise which will see it sport a new logo and a new agency proposition in 2018.

The new logo will be based on the ‘I’ of Iris and represents a visual representation of its new proposition of ‘For the Forward’, which is to focus on streamlining and strengthening its multi-specialist network offering for its clients.

The new tagline is a statement that reflects the agency’s skill sets and what it delivers for clients, which is the reality of how to approach and benefit from disruption. It wants to portray a Read full story ›

Source: The Drum