McCann’s AI creative director, AI-CD β, created a music video brief for Japanese pop band Magical Punchline based on the optimal elements it needed, before the band set off to create four songs for the video.
McCann was briefed on the task in September, with the concept being to use inspiration from successful musical TV ads to help promote the songs that haven’t yet been written.
The AI looked at music-based TV ads, deemed what would work best for Magical Punchline, and created a concept which was then shot. The band then wrote four songs for the video which have Read full story ›
Source: The Drum
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