By John Glenday

Maserati has handed Accenture Interactive the role of enhancing the luxury vehicle brand’s customer service experience across its digital channels and services including advertising, content production, campaign management and analytics.

With the ultimate goal of driving sales and building brand equity, Accenture will be tasked with delivering new and enhanced end-to-end creative data driven marketing, digital analytics and digital performance management capabilities. Moreover a greater emphasis on personal digital content will be made to better engage with customers and leverage fresh insights.

Jacob Nyborg, Maserati’s head of marketing, said: “High-quality brand experiences change the nature of Read full story ›

Source: The Drum