At a time when news brands are trying to communicate their inherent value and rebuild trust with readers amid a cacophony of fake news allegations, are bad advertising practices stymying their progress?
The Trumpian categorisation of fake news is a modern media phenomenon but as Dietmar Schantin, founder of the Institute for Media Strategies, pointed out, the practice of dishonesty in the press has been around since its inception.
A prescient example is the case of the ‘Man-Bats on the Moon’. In 1835, the New York Sun serialised sensational coverage of giant man-bats on the moon. They were reportedly glimpsed by Read full story ›
Source: The Drum
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