Alongside J. Walter Thompson Amsterdam, Dutch retailer WE Fashion has taken its own motto of ‘Better Together’ and twisted it for the festive season. The result is a strangely haunting film that documents a range of unexpected seasonal pairings.
The spot advertises the seriously intimate ‘double jumper’, which is available to purchase and designed to be worn by two people at the same time. Couples featured in the ad include an old man and his beautiful, lifelike doll and a pair of young twin brothers completing a Rubik’s Cube together.
The camera takes a languid zoom into the differing scenario as Read full story ›
Source: The Drum
Industry News