Mattress brand Duroflex rolled out its new digital campaign in partnership with digital agency, Isobar to engage its users.
The campaign #ReadyForTomorrow spot will highlight the importance of sleeping well in the night in order to be prepared to take on the day, next morning. The advert has featured a female cricketer, a female baker and a doctor all sleeping on the Duroflex mattress who then wake up to do their respective jobs with determination.
Duroflex and Isobar leveraged Zapr’s TV-to-mobile audience to further push across smartphone users who have already viewed the ad on TV. The campaign will run across Read full story ›
Source: The Drum
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