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The rise of mobile communications and what it means for retail

on Nov 29, 2017 | 0 comments

By Mark Sibborn

Ikea Place on App Store

3 December 1992. Memorable date? For some, yes – it was the first time a text message was sent over mobile network. An incredible achievement at the time, however what wasn’t anticipated was how Neil Papwell’s simple “Merry Christmas” text 25 years ago would change the world.

Today, streaming one of Netflix‘s 5,000+ shows while on a beach in Australia is passé. By 2020 there will be 50bn connected devices using the latest mobile technology – the 4th generation (4G).

So, the question we always ask is, “what’s next?”

By 2021 the 5th generation platform (5G) will be fully Read full story ›

Source: The Drum