By Minda Smiley

Marketers awash with data are still struggling to unearth valuable and actionable insights from it, according to a recent report of out Forrester Consulting.

The study, which was commissioned by marketing intelligence company Velocidi and includes responses from 273 marketing decision makers in the US, found that nearly one-third of firms lack experience when it comes to translating their data into insight and action.

The report pointed to a number of reasons as to why marketers are struggling in this area, one of them being that 74% of companies have yet to implement a senior role like ‘chief data officer’ Read full story ›

Source: The Drum