By Kyle O'Brien

A call for entry creative campaign has been chosen by The Drum’s readers as the US Creative Work of the Week, and it uses industry creatives as its stars.

The One Club for Creativity opened its call for entries for the 2018 One Show awards with a humorous ‘Be Famous Famous’ campaign developed by J. Walter Thompson New York that makes a statement about how winning a One Show Pencil is a way to not only be industry famous, but “famous famous”.

A ‘fanatics’ video uses ‘man on the street’-style interviews with people who appear to be rabid fans Read full story ›

Source: The Drum