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Anti-social networks: how marketers can win back increasingly distracted consumers

on Nov 29, 2017 | 0 comments

By Richard J. Hillgrove VI

Facebook‘s founding president Sean Parker caused a global stir last week when he admitted what everyone has been thinking for some time – that Facebook and Mark Zuckerberg have too much power.

The social network has two billion users, all hooked on a digital version of crystal meth thanks to our “psychological vulnerability” that makes us crave social validation.

The need to be liked by our peers is something that Parker says Facebook set out to exploit right from the start.

The whole objective was to “consume as much of your time and conscious attention as possible”, he says, with the Read full story ›

Source: The Drum