BuzzFeed is restructuring its advertising sales and business operations to pull away from an over-reliance on native advertising, a move that will see it cut 8% of its workforce.
According to the Wall Street Journal, around 100 employees will be let go, with the cuts primarily coming from the business and sales side of the organization, although some editorial staffers in the UK will also be let go.
The digital media publisher employs about 1,700 people globally.
The cuts will form part of BuzzFeed’s efforts to diversify its revenue streams outside of native advertising. In August, it Read full story ›
Source: The Drum
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