By Kurt Kratchman

We’ve learned first-hand that advertising in China comes with its own set of opportunities – and challenges.

In part one of the series, learning the imperative of linguistics was shown to be both a personal and business challenge (and opportunity).

Earlier this year, smartphone users in China saw something a little odd on WeChat – a series of illustrated gifs, detailing the adventures of a group of astronauts landing on a fiery red planet. It was a branded post, but for what brand? Drawn in by the extra-terrestrial tale and intrigued by the enigma of the ad, users Read full story ›

Source: The Drum