By Nishan Weerasinghe

The idea was posed to me at a recent marketing roundtable and it was a reaction to Coke axing the role of their global CMO.

The room was big, one of those hotel venues with velvet walls and too many mirrors, but it suddenly felt small and hot. There was a moment of stillness while I internally debated my response.

Was the end of marketing upon us?

Of course the question was tongue in cheek, and immediately rejected by the group. After all, we were a bunch of long term CMOs, so it was a bit like asking turkeys to vote Read full story ›

Source: The Drum