By Charlotte McEleny

Singtel has said it has increased its online transactions five-fold since 2012 and owes this to digitising its off and online customer experiences.

The Singaporean telecoms giant said it increased investment into digital innovation, with the main aim of creating a more seamless experience between its online and offline shopping environments.

The investment from the brand ranges from building stronger digital operations, helping customers to easily do stock checks, order online and collect in store and compare products, to more innovative ideas around virtual and live chats.

Gan Siok Hoon, vice president of retail and channel sales, consumer Singapore, Singtel, said that as Read full story ›

Source: The Drum