By Lawrence Weber Matteo Aliberti

Immersive human experiences are no longer just hype. They are real and available — and can enhance the brand experience.

If you can believe it, it was back in June 2014 that a VR headset took centre stage for the first time; we’re talking about the Oculus Rift in this case. Since then it has been hard to get away from the hype and hyperbole of VR and AR.

With all this noise, it is quite reasonable that many marketers might have put AR/VR aside, seeing it not for now; as a gadget or gimmick for the few and not a Read full story ›

Source: The Drum