Viacom media network MTV is teasing the launch of a new ‘fitness and wellbeing’ brand platform, dubbed MTV Fit.
The entertainment channel is the latest brand to tap into the global social media-driven trend of eating well and exercising. MTV will also be taking advantage of health and fitness’ prominence in new year resolutions by launching MTV Fit tomorrow – 1 January.
Sources working on the launch indicate the media network aims to create an ‘inclusive and diverse fitness community’, guided by pop culture sensibilities the MTV brand is famed for endorsing.
Viacom International Media Networks has so far launched <a target=_blank Read full story ›
Source: The Drum
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