Football in India has grown by leaps and bounds but investment isn’t matching up to the reality of the Indian Super League’s popularity, says Delhi Dynamos Football Club’s (DDFC) marketing head Priyanshu Pande.
According to a report by Livemint, India’s very own football league, Indian Super League (ISL) is the second most watched league and is expected to generate Rs400 crore in advertising, sponsorships and gate receipts in 2017/18 season, a 25% jump over previous season. While another report by BARC states that the awareness of ISL is 35%.
ISL further stated that its finals last Read full story ›
Source: The Drum
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