Singapore media organisation Mediacorp has made its first move to creating a more unified view of its users by creating a single sign-on for its Channel NewsAsia and Toggle brands.
Users of either services online will now be able to create an account, which it can use across both. The move allows the media company to create more personalised services for users and give better targeting and data to its advertisers.
For advertisers, having more data about users will mean more effective advertising. As the move towards buying media progresses, particularly for more traditional channels like TV, having data on users is Read full story ›
Source: The Drum
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