Amazon UK had the largest click share in paid search advertising in the UK during the festive season according to a study conducted by Kantar Media’s AdGooroo search marketing intelligence platform.
The study further stated that Amazon UK’s website captured 8.8% of mobile ad click share and 7.5% of desktop click share on popular retail keywords. The popular keywords were ‘engagement rings’, ‘fitbit’, ‘washing machines’, ‘Xbox one’, ‘laptops’ and ‘pandora charms’. The other retailers to make the top five list are Argos, Currys, John Lewis and AO.com.
The study analysed desktop and mobile text ad performance on 990 Read full story ›
Source: The Drum
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