Facebook is to test Instagram Stories on WhatsApp in the latest attempt to combat social media rival Snapchat.
As reported by Techcrunch, Facebook has now introduced an option for cross-posting updates on both platforms. Like Snapchat videos, these WhatsApp status updates would disappear after 24 hours on the platforms.
The option is not available to all Instagram users as it is still under trial.
A Facebook spokesperson said: “We are always testing ways to improve the experience on Instagram and make it easier to share any moment with the people who matter to you.”
Facebook introduced its Read full story ›
Source: The Drum
Industry News