By Sam Bradley

Scotland loves Irn-Bru – and Irn-Bru loves Scotland back. Celebrated by both the hungover and the sweet-toothed for its legendarily restorative qualities and unique taste, the brand enjoys the kind of public goodwill usually reserved for football greats. The soft drink’s manufacturer, AG Barr, has traded on its Scottishness as much as possible, whenever possible, sponsoring the lower divisions of the Scottish football league, projecting its ads on to the Unesco-protected limbs of the Forth Rail Bridge and trademarking an original Irn-Bru tartan. And in turn, Scotland’s consumers have rewarded it with sales figures that consistently trump those of Read full story ›

Source: The Drum