McDonald’s, in its latest campaign, aims to encourage people to find the child within them by sharing the story of a 35 year-old toy collector Sunil Chawla who has amassed over 300 Happy Meal toys.
The ad, conceptualized by Leo Burnett , showcases Sunil Chawla’s journey of collecting toys. He describes how possessive he is about the toys and how he has traveled places to collect them.
He now owns hundreds of toys and doesn’t intend to stop soon and said “No matter how old you grow, remember at heart, you are a kid.” McDonald’s also gave him a surprise Read full story ›
Source: The Drum
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