By Mike Cooper

In the first of a new series of articles by PHD’s Worldwide CEO Mike Cooper, he explains how the technology on display at CES in Las Vegas is driving change within the agency model.

Around this time each year, agency staff and client marketers from around the world head for the Nevada desert to spend a few days under the bright Las Vegas lights, exploring the Consumer Electronics Show (CES).

In the past, this pilgrimage to the world’s gambling Mecca would have been rooted in curiosity for a glimpse into the future of mainstream technology.

Delegates wanted to understand Read full story ›

Source: The Drum