After decades promoting high-sugar, salt and fat foods, marketer Dan Parker is urging the industry to own up to its role in the rise of diseases such as obesity and diabetes – and asking them to donate their talents to promote nutritional remedies.
Parker, who co-founded mobile marketing agency Sponge in 2001, is now channeling his efforts into Living Loud, a ‘charitable coalition’ comprising professionals from health, nutrition, digital, PR and advertising. Its goal is to bring together these disparate skill sets to create and advise on campaigns that promote healthier living, combating the root cause of non-communicable diseases Read full story ›
Source: The Drum
Industry News
