By Shawn Lim

Singapore’s Ministry of Finance (MOF) has engaged 50 social media influencers to raise awareness of the annual Budget 2018, where the city-state government announces its budgets for the year.

The move is a bid to reach out to a younger audience about the importance of financial planning, through social media platforms like Instagram. MOF worked with influencer marketing company StarNgage for this campaign.

The influencers, who have around 40,000 of followers combined on Instagram, post photos of themselves, encouraging followers to visit the Budget website to learn more and to share their feedback with government feedback unit, Reach on its website and Read full story ›

Source: The Drum