The IAB released a report on digital ad spend in APAC last year. The report clearly proved that we sit in what is the fastest growing digital advertising ecosystem globally, with growth predicted in the region of 25%+ over the next three years.
To put this in perspective, 2017 was a year that saw some of the most tumultuous times in digital advertising in recent memory, from global concerns around brand safety and ad fraud, to measurement and the noticeable shift to more transparent ways of trading digital media. Despite these challenges, Asia has continued to grow as, evidenced Read full story ›
Source: The Drum
Industry News