Google-owned YouTube has unveiled its annual ranking of the year’s most popular ads, crowning its parent firm’s ‘Unquestioning’ ad promoting the Pixel 2 phone as the winner among UK viewers.
The campaign, which was developed by global creative shop Droga 5 and UK agency BBH, trumped John Lewis’ divisive ‘Moz the Monster’ Christmas ad to claim the top spot.
YouTube compiled the list by using by using an algorithm that that factored in organic and paid views, watch time and audience retention.
Google’s high-octane film clocked up over 10m views in 2017, imploring consumers to ‘ask more’ of Read full story ›
Source: The Drum
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