By Bennett Bennett

User-generated gif-creation platform Gfycat has acquired MovieLala, a social platform for moviegoers.

With the acquisition, Gfycat strengthened its movie marketing capabilities by building on MovieLala’s partnerships with major film studios such as Lionsgate, Universal, Skydance and Paramount. Financial terms were not disclosed.

The acquisition enabled MovieLala’s network of studio marketers to connect with millions of young moviegoers by promoting gif content across the Gfycat platform. In 2016, MovieLala and Gfycat partnered to help a major film studio reach nearly 21 million consumers through 21,000 user-generated gifs.

In a statement, Movielala said that in addition to helping marketers Read full story ›

Source: The Drum