The marketing industry is an exciting and challenging place to be at the moment. Disruption faces all industries at a faster rate and the marketer is at the pointy end, right in the fray with the customers driving the change and mounting higher expectations day after day.
To lead in this environment requires specific skills and, as The Marketing Society launches its Marketing Leaders Programme Asia 2018, The Drum asks some of the most prominent marketing leaders… what does it take to be a marketing leader in 2018?
Shekar Khosla, chief commercial officer of Kellogg, Australia, Asia Read full story ›
Source: The Drum
Industry News