Diageo has launched a major global campaign by sending ambassadors James Marsden, Shanina Shaik and Suki Waterhouse to key global locations to lead its second annual International Scotch Day.
Diageo is encouraging Scotch fans in 70 countries this year to take part in celebrations, almost doubling from its first year, with the largest-scale events happening in India, Mexico, The Philippines and South Africa.
The alcohol brand invited actor James Marsden, supermodel Shanina Shaik and actress Suki Waterhouse to lead these celebrations, with Shaik in Johannesburg, Marsden in both Manila and Delhi, and Waterhouse in Mexico City.
While Scotch day Read full story ›
Source: The Drum
Industry News