Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Samsung pays tribute to Malaysia's first Winter Olympian with a short feature film

on Feb 7, 2018 | 0 comments

By Shawn Lim

To pay tribute to Julian Yee, Malaysia’s first national figure skater who is making his debut in the upcoming Olympic Winter Games PyeongChang 2018, Samsung has produced a short feature entitled ‘Julian and His Magical Skates’ for its ‘Do What You Can’t’ campaign.

The campaign was created by Ensemble, IPG Mediabrands Malaysia’s creative agency, and production took 30 days from start to end with the team collaborating with MFX, a post production studio that specialises in animation and with Fuse on sound design.

All illustrations were done on a Samsung Galaxy Note8 with the S Pen. As background research, the team watched Read full story ›

Source: The Drum