By Shawn Lim

Mudah.my, a Malaysia online marketplace, has created another campaign to follow up on its 2017 Ho Ee Ki campaign.

The campaign, named ‘Uncover Prosperity’, brings back characters from last year’s video to encourage people to let go of the old and to usher in prosperity. This year’s ad focuses on lucky numbers with a twist as he Chinese community commonly associate numbers with luck and prosperity.

It also wants to encourage people to ‘Uncover Prosperity’ through their own efforts of selling on Mudah.my, instead of relying on chance (numbers).

“The original team was really happy to come together again and produce another Read full story ›

Source: The Drum