Online ticketing platform BookMyShow has rolled out an animated campaign to promote the film Padman which aims to bust the taboo around periods in India.
The spot features an animated pad with a male voice talking about how sometimes delay in periods causes stress but it is quite a natural thing.
Marzdi Kalianiwala, vice president – marketing and business intelligence at BookMyShow said: “We are excited to present our latest digital film around Padman. In complete sync with the conversations around the movie, we have come up with an extremely fresh, coming of age and entertaining film topped Read full story ›
Source: The Drum
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