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The charity sector needs more than a rebrand – it needs a declutter

on Feb 13, 2018 | 0 comments

By Thome Newton

The charity sector had its heyday in the 80s and 90s. Impassioned (and sometimes angry) celebrity champions such as Bob Geldof shouted, ‘give us your fucking money!’ through the TV – and huge numbers did.

The scale of support for charitable causes was perhaps a reaction to the greed of the time, a materialism offset that balanced things out and helped people feel good about themselves. People tipped their cash into buckets or pledged over the phone during the era of telethons because it aligned them to an activity that was thoroughly worthwhile and unquestionably good. The media loved charity, celebs Read full story ›

Source: The Drum