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How Colenso BBDO transformed the Auckland Harbour Bridge to promote sustainability

on Feb 14, 2018 | 0 comments

By Shawn Lim

The Auckland Harbour Bridge in Auckland, New Zealand was transformed into a gigantic billboard to remind people of the power of the sun and the potential of renewable energy on 27 January.

The launch of the installation, named Vector Lights, was commissioned by Vector and Auckland Council, and signals the City of Sails’ long-term movement towards a sustainable future and some world-first tech. It was also an ongoing reminder of the power of sustainable energy, showing how one small, culturally and environmentally-led project can lead to a positive change for Kiwis.

Speaking to The Drum about how the idea of using Vector Read full story ›

Source: The Drum