Amazon India has signed a memorandum of understanding (MoU) with Uttar Pradesh’s Khadi and Village Industries Board to sell Khadi (handspun fiber clothings) products online.
As part of the agreement, Amazon India will educate, train and enable rural khadi artisans to directly sell their products to Amazon customers across the country under the brand of UP Khadi.
The partnership further pushes Indian government’s ‘Make in India’ initiative. The portfolio online will consist of products such as khadi shirts, kurtas, dhotis, towels and gourmet food which has a tremendous potential and demand in urban areas.
Uttar Pradesh’s Khadi and Village Industries minister Read full story ›
Source: The Drum
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