By Saisangeeth Daswani

Chinese New Year is evolving. Brands that turn a blind eye to the opportunity or think it is limited only to companies operating within China will lose out.

While tradition and family remain the cornerstones of Chinese New Year, savvy brands are starting to think beyond these, creating new narratives through which to connect with the evolving Chinese audience – such as tapping into a desire to travel or self-gift.

Re-imagining tradition holds even greater relevance for Chinese New Year 2019. Here are four key insights to get ahead:

Tap into new consumer lifestyles

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Source: The Drum