Copywriter Andrew Boulton on the dangers of only ever writing in the same place.
Some jobs are fixed to a certain environment. Pilots can only actually pilot if they are in a cockpit. Otherwise they’re little more than an overdressed airport accoutrement, no more distinct in that setting than an uncomfortable plastic bench or the faint ‘poof’ of a suspicious duffle bag being blown up by security.
Copywriting, on the other hand, is not tethered to a particular point. Except, of course, when it is. Which, of course, is a lot.
Survey the copywriters in your immediate circle and I’d be surprised Read full story ›
Source: The Drum
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