By Doug Zanger

Japanese e-commerce giant Rakuten is no stranger to sports sponsorship and partnerships, and its latest with the NBA’s Golden State Warriors is the next step in expanding its reach to a broader audience and making inroads to the Chinese audience, especially in the United States.

Its recent history of sports partnerships shows a company being tactical about its quest to gain wider recognition. In late 2016, the company announced a deal with La Liga leaders FC Barcelona for a reported $235.4m over four years — where the company’s logo is emblazoned on the Spanish top soccer league Read full story ›

Source: The Drum