By Doug Zanger

What’s the Story? is a storytelling video series dedicated to learning what truly makes a great story, told through the lens of the world’s talent and practitioners of the craft in entertainment, marketing and beyond.

Most people know Mick Fleetwood as the towering rhythmist of the hitmaking band Fleetwood Mac. But even though his instrument doesn’t speak with words, it does tell a story in its own right, and to Fleetwood, storytelling is “finding the vehicle that allows you to express yourself.”

Some people tell stories through language, like poets, and others through their specific arts, trades or talents. With Read full story ›

Source: The Drum