By Eugene Yap

For many industries, the clamour for digital transformation has never been louder than it has been in 2017.

According to IDC, global spending on digital transformation (DX) was expected to be more than $1.2 trillion in 2017, an increase of 17.8% over 2016. What is more astounding is that this pace of growth will be sustained for the coming years, reaching $2.0 trillion in 2020. To put this number in perspective, global ad-spend is only $534 billion in 2017, with annual growth falling from 4.8% to 3.8%, according to figures from Statista.

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Source: The Drum