By Minda Smiley

Kimberly-Clark, the parent company of brands including Huggies, Kleenex and Cottonelle, has launched a review of its creative agencies.

The packaged goods giant has long worked with WPP on creative, partnering with agencies including Ogilvy & Mather, JWT and VML, although it has also tapped independent shops like Chicago-based VSA Partners for work in recent years.

In a statement, the Texas-based company remained mum as to why it launched the review.

“Kimberly-Clark is assessing the current agency landscape for creative services. We regularly review our agency relationships, global and local, to Read full story ›

Source: The Drum