By Charlotte McEleny

Cochlear has created a piece of software called Hearprint that can adapt a range of audio levels on content to the viewers hearing ability.

The idea behind the campaign is to promote Cochlear’s technology, which adapts to a user’s needs, rather than just turning everything up.

Janet Menzies, general manager of Cochlear Australia and New Zealand, said: “No two people hear the world the same. The new Hearprint tool helps Australians to visualise their unique sound calibration.”

The centre of the campaign is a content series about influential people with hearing problems, of which the sound levels can be Read full story ›

Source: The Drum